Enterprise Sales Certification & Enablement Hub
Follow the 4 sequential certification steps to master the CRAFT tradecraft methodology.
Progressive Certification Medal Hubs
Master each competency hub in sequence: 🥈 Silver (Curriculum & Methodology) → 🥇 Gold (Territory & Product HOV Studio) → 💎 Platinum (Customer Meeting Sim & War Room Defense).
CRAFT Core Methodology & 5-Phase Masterclass
Complete the foundational 5-phase CRAFT curriculum (Conduct Research, Refine 3 Spheres, Activate Ecosystem, Find Value / HOV, Tailor & Close). Complete each phase quiz and pass the 30-Question Final Exam (80%+).
Product Positioning & Territory HOV Studio
Formulate high-impact Hypothesis of Value (HOV) tailored to specific territory mandates and products (Trellix WISE, DLP, or Company products) to achieve outside-in differentiation.
Customer Simulation & Objection War Room
Navigate a live simulated executive customer meeting handling multi-turn objections directly relating to both Silver process and Gold product/HOV competencies against a tough CISO & CFO panel.
Featured Enablement Assets for Your Territory
Trellix WISE vs. CrowdStrike Falcon Battlecard
Tactical positioning against CrowdStrike Falcon’s single-vendor lock-in. Highlights our open API STIG integration and 0-sensor-reboot cutover.
Federal CMMC Level 2 & BOD 22-01 Compliance Playbook
Executive talk tracks mapping unallocated CDM line items directly to Trellix DLP data gravity enforcement.