Tradecraft meetsrules of selling.
CRAFT is an outside-in sales methodology for complex, high-stakes deals. Research the target, map the buying committee, earn trust, prove the value and close on the terms that hold.
Full jacket · back cover, spine, front cover
Four ways in
Read the book, use the free toolkit, run paid research, or put CRAFT inside your CRM.
The CRAFT Methodology
Five stages from the book, from first research to a close that holds up in front of the committee.
OpenLeadership & Account Manager Toolkit
Coaching guides for sales leaders, account plan playbooks for account managers, and downloadable templates. No login required.
OpenAI Target Research & Account Plans
Research a target with live search and executive data from Apollo.io and SerpAPI, then build an account plan the AI drafts around CRAFT.
Opencraftsales.ai
A CRM overlay where CRAFT runs 24/7, helping your sales team find and win deals every day of the year.
Open