Craig Bowman fuses the precision of intelligence tradecraft with decades of elite sales leadership. Trained by the CIA to build trust, expose hidden motives, and influence decisions, Craig translated those same skills into enterprise sales strategies that have generated millions in revenue across the Fortune 100.
He currently serves as SVP at Trellix (formerly McAfee, FireEye, and Mandiant) and has held senior leadership roles at Adobe, Verizon, and VMware—where his teams consistently outperformed quotas and redefined the standard for excellence. A multi-time President’s Club recipient, Craig is known for shaping high-performing cultures grounded in accountability, clarity, and execution.
Through CRAFT—a methodology born from spycraft and built for sales—he teaches professionals how to remove friction, control the frame, and close with precision and integrity.
When he’s not leading teams or speaking on stage, Craig can be found mentoring young professionals, camping with his kids, or writing his next book.
